The verdict is one sentence. Everything behind it is the permission to act on it: the move you’re weighing judged against your own numbers, the stories you’ve been telling yourself, the pattern in how you decide, and the unfair advantage competitors can’t copy. Built entirely from your own answers.
15-minute intake · one-time $5,000 · yours to keep, printable export included.
“You’re not scaling a growth engine. You’re funding a subsidy. Every new customer costs more than they’ll ever pay back, so the raise doesn’t buy runway; it buys a shorter one.”
SampleAround 30 plain questions across 8 short sections about your customers, your costs, how you price, and the move you are weighing. About 15 minutes. Answers save as you go.
Your answers are placed next to each other and against the decision you are about to make. Where a number is a guess, it says so.
One sentence naming what you actually sell, the evidence behind it, and the specific move that follows: the price, the message, or the offer.
The verdict is only as sharp as your answers. Here’s what each section goes deep on, so you know what to have ready.
The name, where you sell, and what someone actually pays you for.
The real person in their words: the first question they asked and why they came.
The demanding thing you pulled off, and exactly what the customer said afterwards.
What you charge, what it costs to deliver, and the most anyone ever paid without blinking.
Customers and profit versus six months ago, and who comes back for more.
Where you spend to get them versus where your last five actually came from.
Your real bio, who you think you compete with, and what buyers walked away from to choose you.
The loan, hire, or price move you’re circling, and what you’re hoping it fixes.
The Downside Protection Guarantee: if your verdict doesn’t surface at least 5× its fee in hidden capital exposure, unpriced margin, or misallocated spend, we refund it in full. And if it doesn’t hand you one insight that changes how you sell, we build you a second, fully custom verdict from scratch, on us.
You’ve probably never heard of us. We don’t trade on five-star walls or a guru’s face. We have a company we built that its customers loved, then lost to a story its own numbers had stopped supporting, four real verdicts that prove the fix, and a promise we’d rather over-honour than break.
Read the four real verdicts →The intake is around 30 plain questions across 8 short sections. Most founders finish in 15–20 minutes, and answers save as you go. Once you submit, your verdict generates in minutes.
Yes. That is the whole point. It is built from your own answers. The sentence it writes about your buyer could not appear in anyone else’s verdict. If it ever read like a template, it would be because the answers were vague; the more specific you are, the sharper the verdict.
No. One-time, $5,000. You keep your verdict and plan (with a printable export if you want one). No recurring charges, no hidden tiers.
Any business that spends time or money getting customers: services, consulting, coaching, SaaS, e-commerce, local. If you market to get customers and it is not working as well as it should, this is for you.
Answer honestly, and if the verdict does not hand you at least one insight that changes how you sell, we go back and build you a second, fully custom verdict from scratch: real work on our side, absorbed by us. We write the promise knowing we would have to honour it, and that is what keeps us honest.
15-minute intake · one-time · built from a business that spent four years solving the wrong problem.